An inclusive online experience for...

The Bank Workers Charity exist to support the UK banking community past and present. We worked with them to create a new online experience.

The challenge

The Bank Workers Charity (BWC) give help to individuals in the banking community and their families. The BWC’s work covers a range of support areas, from providing financial benefits for those affected by the cost of living crisis, to mental health and wellness counselling.

We were tasked with designing and building a new website for the organisation. Our goal was to streamline the user journey. Foremost was helping users to easily locate the digital resources provided by the BWC, and get in touch directly if they require further support.

It was also important that the site design more accurately reflected the brand’s look and feel. Behind the scenes, the team needed a flexible Content Management System (CMS), allowing them to easily create varied and engaging pages.

The work

We started with a detailed discovery phase which included identifying user needs, reviewing existing analytics and facilitating user testing sessions with customers on the previous website. This led us to suggest a new site structure, which we refined and iterated with feedback from the BWC team.

We then began validating our thinking. Our early designs were tested with internal stakeholders and users alike. Through an iterative design process we worked our way through planning the new site’s user experience.

We worked very closely with our copywriter to brief them on a re-write of all the website content. Working in new templates, we were able to streamline the content refresh, allowing for a smooth transition process.